What does the 100% audit cover?
Every lead is audited before delivery and validated against the campaign specification. We do not sample.
What are the four steps in the quality drill-down?
Each lead goes through a four-step quality drill-down before it ships. Talk to us at kickoff about what you want checked, and we write it into the specification.
Are leads really phone-verified?
Yes. Leads are phone-verified before they reach you.
What happens if we reject a lead?
We review it for feedback and replace it within 48 hours.
Do we pay for leads we reject?
No. You pay for leads you accept. We invoice accepted leads at campaign completion, on the payment terms agreed up front.
How do you check email addresses?
We check email deliverability several ways before a lead moves on to packaging.
Which qualification levels can you deliver?
MQL, HQL and BANT. You choose the level in the brief.
Which privacy rules do you follow?
We follow GDPR, CASL and TCPA.
How are leads delivered?
Into your CRM. Options are real time through an API or webhook, encrypted files, or a shared drive such as Google, Microsoft, Dropbox or Box. You choose at kickoff.
Can we see what a lead file looks like?
Yes. Download the sample lead file on this page. It uses made-up names and companies, and your real fields are matched to your brief.
