What is appointment generation?
Appointment generation is outreach done for you. We find accounts that match your brief, start conversations with contacts there, qualify them against your criteria and book the meeting on your calendar.
What counts as a qualified meeting?
A meeting counts when the contact and the account meet the qualifying criteria you set at kickoff. We write the criteria down before launch so both sides judge each meeting the same way.
Are the leads behind the meetings verified?
Yes. Leads are phone-verified.
Where do the meetings appear?
On your calendar, at times you have agreed to. Lead details are delivered into your CRM.
Which privacy rules do you follow?
We follow GDPR, CASL and TCPA.
How soon can a program start?
Programs launch within a week of kickoff, with a minimum of 3 days.
How is this different from Account-Based Campaigns?
Appointment generation is built around one result: a qualified meeting on your calendar. It starts from your best-fit criteria. Account-Based Campaigns start from a named list of accounts you want to win, and work those accounts across email, LinkedIn and calls.
How is this different from content syndication?
Content syndication promotes your asset and delivers leads who requested it. Appointment generation starts conversations directly and ends in a booked meeting. The two can run on the same brief.
Which companies does this work for?
B2B SaaS, IT and managed-services firms and technology vendors that can describe their best-fit accounts and what a worthwhile first meeting looks like.
Can we choose which accounts you approach?
Yes. The brief sets the industries, company sizes, regions, technology used and the part of the business involved in the purchase.
What do you need from us to start?
A description of your best-fit accounts, your qualifying criteria, your calendar availability and the CRM you use. We agree the rest at kickoff.
What if a meeting is not a good fit?
Tell us. We review it against the criteria in the brief. How misses are handled is agreed at kickoff.
How do you check lead quality?
Every lead gets a 100% audit before delivery and goes through a four-step quality drill-down before it ships. Leads are phone-verified. Rejected leads are replaced within 48 hours.
Which qualification levels can you deliver?
MQL, HQL and BANT. An MQL has shown interest and fits your profile. An HQL is ready to talk business. A BANT lead is checked for budget, authority, need and timeline. You choose the level in the brief.
