What is demand generation?
Demand generation is the work of finding companies that are likely to buy, reaching them, and turning their interest into leads or meetings for your sales team. It covers the whole path, not just the last step.
What does B2BinDemand's demand generation include?
Five programs: Intent-Driven Campaigns, Content Syndication, Account-Based Campaigns, Webinar & Virtual Event Lead Generation and Appointment Generation. You can start with one or run several together against the same target accounts.
How is demand generation different from lead generation?
Lead generation produces contacts. Demand generation covers the whole path, from finding accounts that are in-market, to reaching them, to turning that attention into leads or booked meetings.
Which program should we start with?
Start with the outcome you need. If you have content to promote, begin with content syndication. If you need meetings on the calendar, begin with appointment generation. If you are unsure, tell us what you sell and who buys it, and we will recommend where to start.
Are the leads verified?
Yes. Leads are phone-verified. Every lead also gets a 100% audit and a four-step quality drill-down before it ships, and rejected leads are replaced within 48 hours.
Which privacy rules do you follow?
We follow GDPR, CASL and TCPA.
How do leads reach us?
Leads are delivered into your CRM. Delivery options are real time through an API or webhook, encrypted files, or a shared drive such as Google, Microsoft, Dropbox or Box. You choose at kickoff.
How soon can a program start?
Programs launch within a week of kickoff, with a minimum of 3 days.
Which qualification levels can you deliver?
MQL, HQL and BANT. An MQL has shown interest and fits your profile. An HQL is ready to talk business. A BANT lead is checked for budget, authority, need and timeline. You choose the level in the brief.
Do we pay for leads we reject?
No. You pay for leads you accept. We invoice accepted leads at campaign completion, on the payment terms agreed up front.
Do you run in-person events?
No. Our event work covers webinars and virtual events only.
